New Bravia Advertisement

Sony is going to have a new TV commercial out this fall showing off its Bravia LCD televisions, and it's got a commercial that, by the photos, is looking even cooler than the bouncy-balls-rampaging-through-San-Francisco spot they aired last year.



What are they using to make this ad, you ask? A sample:

• 70,000 litres of paint
• 358 single bottle bombs
• 33 sextuple air cluster bombs
• 22 Triple hung cluster bombs
• 268 mortars
• 33 Triple Mortars
• 22 Double mortars
• 358 meters of weld
• 330 meters of steel pipe
• 57 km of copper wire

According to the website:

Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.

It sounds pretty hardcore.

Check out the original Bravia TV spot.